Don’t explain your branding objectives to a motion graphics design firm, explain your branding objectives to your exhibit developers.

Seriously.  Set up a meeting.  It’s amazing how many in-house exhibit developers are “spared” the tawdriness of marketing strategy. Good museums brand themselves. (There’s no “skip flash intro” to click at the Smithsonian.)

WizmoopIdéntity may come up with some great bullet points about what keywords your brand should conjure, but it’s ultimately for naught if there’s no there there.  If you don’t talk about your branding objectives while you design exhibits, the exhibits won’t meet them.  And if the exhibits don’t meet them, they may as well not exist.

Which isn’t to say you should let the bullet points wag the kiosk.  If it requires too much contortion to match your exhibit design to your brand, it’s probably the latter you need to re-think, no?